Worth Quoting
See if you're cited

Be the business with the answer your buyers are looking for

Original research marketing for the questions your buyers ask AI tools

Give your business evidence of its own by publishing data you already hold or research you commission.

Become a source for AI answers

Turn a buyer's question into research you own

Every option ends with your business as the source: findings prepared for citation, on your own site, answering a question your buyers ask.

Research whitepaper

$7,500

You have data nobody's written up.

  • For a survey you've already run, or records you hold
  • I find what the data supports and what it means for your readers
  • A whitepaper of 3,000 to 4,000 words, with the findings prepared for citation and the methodology as a section
  • The landing page copy and schema markup, ready for your site
  • Ready three weeks after you send the statistics
Ask about a whitepaper

Standard study

$10,000,

plus fieldwork, quoted once the sample is set

You have a question and no data yet.

  • New research, designed from the start for your content marketing and AI visibility
  • I design the research around the headline you need and manage the survey company through fieldwork
  • A whitepaper of 4,000 to 5,000 words, with the findings prepared for citation and the methodology as a section
  • The landing page copy and schema markup, ready for your site
  • Four to six weeks
Ask about a standard study

Flagship study

$14,000,

plus fieldwork, quoted once the sample is set

You want your study to be the reference in your category.

  • The step up from a standard study, for research you'll launch to the media as well
  • A larger sample, more questions and a whitepaper of 5,000 to 7,000 words
  • The landing page copy and schema markup, ready for your site
  • A PR agency and a designer can be added
  • Six to eight weeks
Ask about a flagship study

Annual index

Quoted per edition

You want research every year.

  • A named index you publish every year
  • Each edition reuses the method, so the comparison with last year becomes a finding of its own
  • The landing page copy and schema markup, ready for your site
  • A PR agency and a designer can be added
Ask about an annual index

Add-on

Measurement wave, $1,000 a wave

Track your visibility in AI answers over time. Run a wave once you've published research or made other visibility changes, and I report what was observed. Available after an extended audit or a study.

Ask about a measurement wave

Tell me what you're working with

A few details, then a short scoping form arrives in your inbox.

In your words. A sentence or two is enough for now.

My reply comes here.

Questions about original research marketing

How much does a whitepaper cost?

A research whitepaper costs $7,500. That covers a whitepaper of 3,000 to 4,000 words built on data you already hold, with the findings prepared for citation, the landing page copy, the schema markup and a one-page summary to forward. It's ready three weeks after you send the statistics. If you don't have data yet, a standard study adds the research design and the fieldwork.

How much does a research study cost in Australia?

A standard study costs $10,000 plus fieldwork, and a flagship study costs $14,000 plus fieldwork. Fieldwork is quoted once the sample is set, because its cost depends on who you need to reach, how many people and how many questions you ask. I engage and manage the survey company. An annual index is quoted per edition.

Does data we already hold count as original research?

Yes, as long as it hasn't been published before. A survey you've run, a survey company's report, or records your business holds can all become original research. The numbers need analysing first. Your survey company can do that, or your own analyst, or a statistician you bring in. Then a research whitepaper turns them into findings prepared for citation.

Give your business something worth quoting.

Ask about your research